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Here's what will likely be topics of discussion during Upfronts week, whether it's on stage, in the audience or in private. That dependsMedia companies just finished reporting quarterly earnings, which showed traditional TV is still lagging behind streaming and digital when it comes to ad revenue. Streaming advertising was up 22% across media companies, and now makes up 18% of total advertising. Tech companies including Snap , Roku , Google and Microsoft each saw digital advertising revenue make a comeback this past quarter. Streaming advertising revenue jumped 70%, but the overall number is much lower — just $175 million.

Persons: Kevin Mazur, David Zaslav, Tim Nollen, Mike Kemp, Bob Iger, YouTube's, Tom Hiddleston, Loki, Peacock, Hugh Johnston, Hulu —, NBCUniversal, LeBron James, Jevone Moore Organizations: Getty, Getty Images Media, Hollywood, Warner Bros, Discovery, Media, Upfronts, Macquarie, Tech, Google, Microsoft, Netflix, Disney, Amazon Prime, Amazon, National Football, YouTube, Nielsen, Comcast, Radio City Music Hall, ESPN, Madison, Warner Bros . Discovery, Max, Fox, Sports, NBA, Los Angeles Lakers, Los Angeles Clippers, Crypto.com Arena Locations: Waterloo, London, United Kingdom, U.S, New York City, Hulu, Los Angeles

☆ NFL-Chiefs Beat 49ers to Repeat as Super Bowl Champions
▼ + stars: | 2024-02-11 | by ( Feb. | At P.M. | ) www.usnews.com time to read: 1 min

LAS VEGAS (Reuters) - The Kansas City Chiefs beat the San Francisco 49ers 25-22 in overtime on Sunday to secure their second consecutive Super Bowl title and cement their status as the National Football League's latest dynasty. The Chiefs have now won three Super Bowls in five years and are the NFL's first repeat champions since the New England Patriots in February 2005. (Reporting by Steve Keating in Las Vegas. Editing by Peter Rutherford)

Persons: Steve Keating, Peter Rutherford Organizations: LAS VEGAS, Kansas City Chiefs, San Francisco 49ers, National Football League's, Chiefs, New England Patriots Locations: Las Vegas

☆ Carlyle billionaire David Rubenstein is buying MLB's Baltimore Orioles: reports
▼ + stars: | 2024-01-31 | by ( George Glover | ) www.businessinsider.com time to read: +2 min

Carlyle Group cofounder David Rubenstein is fronting a group buying the Baltimore Orioles, reports say. Fellow private equity billionaire Michael Arougheti is also expected to be involved in the deal. AdvertisementFamed private equity investor David Rubenstein is reportedly planning to buy the Baltimore Orioles. Puck broke the news Tuesday that the Carlyle Group cofounder and Baltimore native is fronting a group expected to take a 40% stake in the Major League Baseball franchise. AdvertisementThe Orioles are owned by the Angelos family, who bought the MLB franchise in 1993.

Persons: David Rubenstein, Angelos, Puck, Michael Arougheti, —, Cal Ripken, Jr, Rubenstein, he'll, Peter Angelos, John, Carlyle, Josh Harris Organizations: Carlyle, Baltimore Orioles, Major League Baseball, Service, Carlyle Group, Baltimore, Ares Management, Orioles, MLB, Financial, National Basketball Association, Apollo Global, National Football League's

☆ Byron Allen, offering $14 billion for Paramount, has a long history of media bids that haven't materialized
▼ + stars: | 2024-01-31 | by ( Ryan Anastasio | ) www.cnbc.com time to read: +4 min

Byron Allen, founder, chairman and CEO of the Allen Media Group, speaks during the Milken Institute Global Conference in Beverly Hills, California, on May 2, 2022. Byron Allen, the media mogul offering $14 billion for Paramount Global , told CNBC on Wednesday that he has the money to finance a deal, despite skepticism around his deal-making. Allen told CNBC he hasn't received a response from Paramount to his most recent offer. Paramount reported in its third-quarter earnings report that its streaming platform, Paramount+, increased its subscriber count to 63 million. Allen told CNBC he wants to buy Paramount for its linear networks, what he says is the most challenging part of the company.

Persons: Byron Allen, Allen, hasn't, Shari Redstone, David Ellison's, Tegna Allen, of Famer Babe Ruth, Babe Ruth, Ruth, Paramount's, — CNBC's Alex Sherman, Julia Boorstin Organizations: Allen Media Group, Milken Institute Global Conference, Paramount Global, CNBC, Federal Communications Commission, Street, Paramount, CBS, Showtime, Nickelodeon, Media, Paramount Pictures, Warner Bros, Black Entertainment Television, VH1, Bloomberg, Scripps, ABC, Disney, National Football League's, The Weather, of Famer, Netflix, CNBC PRO Locations: Beverly Hills , California, U.S, E.W

☆ CNBC Daily Open: Are chip wars starting to bite?
▼ + stars: | 2023-11-27 | by ( Clement Tan | ) www.cnbc.com time to read: +2 min

This report is from today's CNBC Daily Open, our new, international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Fifty Hamas hostages are due to be released over the four days under the terms of an agreement between Israel and Hamas. In the first two days of the temporary cease-fire, 24 hostages were released from Gaza in exchange for 39 Palestinian prisoners. [PRO] Future sleeper hitsAfter the boom-and-bust cycle of Beyond Meat stock, analysts have wondered what comes next for the plant-based food space.

Persons: National Football League's, it's, Abigail Mor Edan Organizations: CNBC, Dow Jones, Federal Reserve, Dow, Nasdaq, Adobe Analytics, Miami Dolphins, New York Jets, National Football, Amazon Prime Locations: U.S, Israeli, Gaza, Israel

☆ NFL's Black Friday game is the latest warning sign for traditional TV
▼ + stars: | 2023-11-24 | by ( Drew Richardson | ) www.cnbc.com time to read: +5 min

And with the game streaming the day after Thanksgiving, Amazon could capture some of the holiday viewership, which broke records last year. ESPN's pivotESPN has long ruled sports programming on traditional TV. Yet even as the streaming trend picks up, sports programming is helping keep cable and traditional TV alive, for the moment. Earlier this year, data firm Nielsen reported that traditional TV made up less than half of overall TV usage in July. A FOX Sports TV camera operator during the week 5 NFL game between the Atlanta Falcons and the Carolina Panthers at Mercedes-Benz Stadium on October 11, 2020 in Atlanta, Georgia.

Persons: Jacob Kupferman, National Football League's, it's, Brian Rolapp, CNBC's Julia Boorstin, Garth Brooks, Nielsen, Tim Nollen, John Hodulik, Bob Iger, CNBC's Boorstin, Patrick, David J, Griffin Organizations: Miami Dolphins, New York Jets, National Football, Amazon's, NFL, Detroit Lions, Dallas Cowboys, Fox, CBS, NBC, YouTube, Warner Bros, ESPN, UBS, Disney, Fox Sports, FOX Sports, Atlanta Falcons, Carolina Panthers, Mercedes, Benz, Getty Locations: Atlanta , Georgia

Apple (AAPL), Amazon (AMZN) and Nvidia (NVDA) made news heading into the end of this holiday shortened trading week. AAPL YTD mountain Apple (AAPL) year-to-date performance The news: Apple smartphone sales in China reportedly lagged those of Hauwei and Xiaomi during the country's recent Singles Day shopping event. Yes, there is smartphone competition to the iPhone in China, but Apple remains an aspirational brand there (and everywhere) because of its pricing, product quality and closed ecosystem. Nvidia garners around 20% of its revenue from China, and continues to face competition from Chinese companies like Huawei. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.

Persons: Daniel Ives, Ives, we're, it's, Jim Cramer's, Jim Cramer, Jim Organizations: Apple, Nvidia, Reuters, Counterpoint Research, Huawei, Xiaomi, Miami Dolphins, New York Jets, National Football, NFL, Amazon, CNBC, Getty Locations: China, Asia, India, Taipei, Taiwan

☆ 'Funflation' drives sporting event ticket prices up a whopping 25%
▼ + stars: | 2023-11-21 | by ( Alex Harring | ) www.cnbc.com time to read: +5 min

'A gigantic bounce back'Admission prices for sporting events jumped 25.1% in October 2023 from the same month a year prior, according to the Bureau of Labor Statistics' consumer price index data. There's also an alignment of attention-grabbing sporting events taking place this fall. Sports ticket prices were 14.2% higher in October than in November 2019, a smaller gain than the entire index's 19.6% increase, a CNBC analysis of CPI data shows. "We're seeing a gigantic bounce back in prices," Matheson said. StubHub said ticket prices across the top 10 sporting events were 15% higher in 2022 than they were in 2023.

Persons: John Brown, Bryan M, Bennett, Dan Hornberger, That's, Victor Matheson, Matheson, There's, Lionel Messi's, Taylor Swift, StubHub, Rodney Paul, Paul Organizations: Buffalo Bills, New England Patriots, Highmark, Getty, National Football, Philadelphia Eagles, Bureau of Labor Statistics, College of, Inter Miami, Sports, CNBC, NFL, Major League Baseball, National Hockey League, NBA, Syracuse University Locations: Orchard Park , New York, Las Vegas

☆ Paramount's Shari Redstone is open for business, but business may not be open for her
▼ + stars: | 2023-10-22 | by ( Alex Sherman | ) www.cnbc.com time to read: +11 min

Paramount Global 's controlling shareholder is open to a merger or selling the company at the right price, according to people familiar with her thinking. Spokespeople for Redstone and Paramount Global declined to comment. Paramount Global's market value was below $8 billion as of Friday. Discovery could merge with Paramount Global, though putting together Warner Bros. and Paramount Pictures may hold up deal approval with U.S. regulators. Paramount Global isn't actively working with an investment bank on a sale, according to people familiar with the matter.

Persons: Shari Redstone, David A, CNBC Shari, Jon Miller, SpongeBob, Guggenheim, Michael Morris, Morris, Warren Buffett, Berkshire Hathaway, Bob Bakish, Bakish, Wells, Steven Cahall, Cahall, CNBC's David Faber, Lina Khan, Laura Martin, haven't, Simon, Simon & Schuster, Sumner Redstone, NAI, Jim Cramer Organizations: National Amusements, Paramount Global, Allen & Company Sun Valley, Grogan, CNBC, Paramount, Redstone, Integrated Media, Advancit, Paramount Pictures, CBS, MTV, Nickelodeon, Comedy Central, BET, Showtime, NFL, Champions League, Viacom, Berkshire, Paramount Global's, Tech, Apple, YouTube, National Football, Federal Trade, Big Tech, Comcast, NBC, Fox, Disney, Needham & Co, Netflix, Bain, Co, Warner Bros, Sky, Scripps, Discovery, Simon &, MSD Partners Locations: Sun Valley , Idaho, Los Angeles , California, U.S

☆ NBA can shift the balance of power in media with its next rights deal
▼ + stars: | 2023-10-06 | by ( Alex Sherman | ) www.cnbc.com time to read: +10 min

Every media rights renewal for the NBA is an important event because it only happens about once a decade. But with the National Football League's media rights locked up until 2033, the NBA has a unique opportunity to play media kingmaker. CNBC first reported NBCUniversal's interest in again airing NBA games earlier this year. Carving up the piewatch nowThe NBA will have to balance demand against restricting supply to maximize the price for rights. Discovery's TNT, NBA TV, NBA League Pass or a regional sports network.

Persons: Jimmy Butler, Jamal Murray, Justin Edmonds, clamor, John Skipper, Ted Sarandos, Netflix hasn't, We've, Sarandos, that's, Netflix's Ted Sarandos, Jeff Kravitz, That's, Serbian Nikola Jokić, Victor Wembanyama, It's, Peacock, Michael Jordan, Discovery's Max, Aurelien Meunier, Kevin Durant Organizations: Miami Heat, Denver Nuggets, Ball Arena, Getty, Basketball, Comcast, Google, Apple, Netflix, YouTube, NBA, Disney, Warner Bros, Discovery, National Football, ESPN, Global, Slovenian Luka Dončić, Dallas Mavericks, San Antonio Spurs, NBCUniversal, NBC, CNBC, U.S, Metropolitans, Nielsen, Major League Soccer, Major League Baseball, ABC, TNT, NBA TV, Twitter Locations: Denver , Colorado, NBCUniversal, Hollywood , California, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, United Kingdom, United States, Slovenian, Serbian, Levallois, Perret, U.S

[1/2] Taylor Swift attends the 2023 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., September 12, 2023. Swift's appearance, in addition to fueling further rumors about her romance with the Chiefs' star tight end, is sure to deliver another marketing blessing to the NFL. Sunday's game was the second-highest selling game of the NFL season after the season opener, Stubhub said. The cheapest nosebleed seat tickets for Sunday's game in East Rutherford, New Jersey, were going for $81 on Sunday afternoon, while resale tickets at the lower level cost close to $9,000. When Swift showed up at the Chiefs' game on Sept. 24, viewership among women ages 18-49 - Swift's prime fan demographic - spike 63% week-over-week.

Persons: Taylor Swift, Andrew Kelly, Travis Kelce, Ryan Reynolds, Hugh Jackman, Blake Lively, Stubhub, Swift, Taylor, Gabriella Borter, Joseph Ax, Frank Pingue, Lisa Shumaker, Stephen Coates Organizations: Prudential Center, REUTERS, MetLife, Kansas City Chiefs, New York Jets, Chiefs, National Football, NBC, Hollywood, NFL, Jets, Kelce, Football, Thomson Locations: Newark , New Jersey, U.S, New Jersey, United States, Kansas City, New York, East Rutherford , New Jersey, Washington, Toronto

☆ Amazon will now allow cashierless checkout for clothing
▼ + stars: | 2023-09-19 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +1 min

Customers carry their purchases as they leave the U.K.'s first branch of Amazon Fresh in the Ealing area of London, England, March 4, 2021. Amazon on Tuesday announced a new version of its cashierless checkout system, allowing customers to buy clothing without having to wait in line. The updated version of the company's Just Walk Out system incorporates radio-frequency identification, or RFID, technology, and each item in a store will feature an RFID tag. Avery Dennison, a materials science and digital identification company, built the RFID technology, according to Amazon. If retailers adopt the technology, it could mark a significant expansion for Amazon's Just Walk Out system.

Persons: Avery Dennison, Lumen Organizations: Amazon, National Football League's Seattle Seahawks Locations: Ealing, London, England, Seattle

☆ Appaloosa's billionaire manager David Tepper knows how to skillfully maneuver through market crises
▼ + stars: | 2023-08-04 | by ( Yun Li | ) www.cnbc.com time to read: +1 min

Appaloosa Management's David Tepper knows how to skillfully navigate crises, reason enough why he remains one of the most successful and richest hedge fund managers in the world. Eight years later in the aftermath of the dot-com crash, he went all in, betting on distressed credit that later rebounded dramatically. The billionaire investor closed his fund to new investors soon after it scored hefty returns and he rose to fame. Tepper said in 2019 that he planned to convert Appaloosa into a family office. As of the end of the first quarter, Appaloosa's top equity holdings included Alphabet , Amazon and Uber.

Persons: David Tepper, Tepper Organizations: Carnegie Mellon, Global, National Football League's Carolina Panthers

☆ Disney is open to finding a new strategic partner for ESPN, Iger says
▼ + stars: | 2023-07-13 | by ( Alex Sherman | ) www.cnbc.com time to read: +4 min

Disney has held off from putting its prime ESPN content on its ESPN+ streaming service as it continues to make billions of dollars in revenue each year through traditional cable TV. Disney has held early conversations with potential partners that could improve an ESPN streaming service by extending its distribution and adding content, Iger said. Disney is open to potentially selling an equity stake in ESPN and is looking for a strategic partner in the business as it prepares to transition the sports network to streaming, CEO Bob Iger said Thursday. But in the traditional cable TV business model, ESPN made money per cable subscriber — whether a person watched or not. In addition to finding a strategic partner for ESPN, Iger said he was open to selling or spinning off Disney's legacy cable networks, including FX and NatGeo, and its broadcast group, ABC Networks.

Persons: Iger, CNBC's David Faber, Bob Iger, Brian Roberts, Bob Chapek Organizations: Disney, ESPN, Hearst Communications, CNBC, FX, ABC Networks, Comcast, Apple, Google, Amazon, National, YouTube, Major League Soccer Locations: Sun Valley , Idaho, Hulu

☆ Exclusive: Manchester Utd negotiating exclusivity with Qatar's Sheikh Jassim in $6 billion-plus sale talks
▼ + stars: | 2023-06-15 | by ( Anirban Sen | Thomson Reuters | Anirban Sen Is The Editor In Charge For U.S. M A At Reuters In New York | ) www.reuters.com time to read: +2 min

Manchester United is widely seen as one of the most prized assets in all of sport. Shares of Manchester United jumped nearly 15% on the news, before paring some gains. Manchester United would not be allowed to negotiate with any bidder other than Sheikh Jassim for the exclusivity period. The sources cautioned that the situation remained fluid and a new bid from Ratcliffe could prevent Sheikh Jassim from securing exclusivity. Representatives for Manchester United and Sheikh Jassim did not immediately respond to requests for comment.

Persons: Qatar's Sheikh Jassim bin Hamad, Glazer, Jim Ratcliffe, INEOS, Sheikh Jassim, Anirban Sen, Amy, Jo Crowley, Greg Roumeliotis Organizations: Manchester United, Qatari, Manchester United . Manchester United, National Football League's Washington, Representatives, Deloitte, Thomson Locations: Thani, Ratcliffe, New York, London

☆ DirecTV reaches deal to provide NFL 'Sunday Ticket' to bars and restaurants
▼ + stars: | 2023-05-25 | by ( Alex Sherman | ) www.cnbc.com time to read: +3 min

DirecTV has struck a multiyear deal to continue broadcasting the National Football League's "Sunday Ticket" package to commercial establishments, including bars and restaurants. The NFL sold the "Sunday Ticket" commercial rights to EverPass Media, a joint venture owned by private equity firm RedBird Capital Partners and the NFL, earlier this year. The companies confirmed the "Sunday Ticket" deal on Thursday afternoon. Bars and restaurants, such as Buffalo Wild Wings and Hooters, rely on "Sunday Ticket" to bring in big crowds on Sundays during the NFL season. The NFL signed a seven-year deal with Google 's YouTube TV for the residential "Sunday Ticket" broadcast rights in December.

☆ Commanders reach agreement to sell franchise to Harris-led group
▼ + stars: | 2023-05-12 | by ( ) www.reuters.com time to read: +3 min

Financial terms of the deal, which is subject to league approval, were not disclosed though reports in April said the agreement was for an NFL-record price of $6.05 billion. "We are very pleased to have reached an agreement for the sale of the Commanders franchise with Josh Harris, an area native, and his impressive group of partners," Commanders co-owners Dan and Tanya Snyder said in a news release. "We look forward to the prompt completion of this transaction and to rooting for Josh and the team in the coming years." "We look forward to the formal approval of our ownership by the NFL in the months ahead and to having the honor to serve as responsible and accountable stewards of the Commanders franchise moving forward." In 2021 the NFL fined the Commanders $10 million after an independent counsel review found the workplace demonstrated "a general lack of respect" towards women.

CNN —An investigation has been launched into allegations of employment discrimination and a hostile work environment at the National Football League (NFL), according to a joint statement from New York Attorney General Letitia James and California Attorney General Rob Bonta. It comes just over a year since the NFL was warned by a coalition of six attorneys general to take “swift action” to improve conditions for female employees. The attorneys general on Thursday issued subpoenas to the NFL seeking relevant information, the statement said. “No person should ever have to endure harassment, discrimination, or objectification in the workplace,” said NY Attorney General James. “No matter how powerful or influential, no institution is above the law, and we will ensure the NFL is held accountable.”“California will not tolerate any form of discrimination,” California Attorney General Bonta said.

☆ NFL suspends five players for violating gambling policy
▼ + stars: | 2023-04-21 | by ( Natasha Piñon | ) www.cnbc.com time to read: +1 min

Five NFL players have been suspended for violating the National Football League's gambling policy, the league announced today. The policy bars anyone in the NFL from engaging in any kind of gambling in league facilities or venues, including practice facilities. The league said its review uncovered no evidence that inside information was used in the gambling at hand. Two other players — Stanley Berryhill and Jameson Williams of the Lions — are suspended from their team's first six regular season games of the year. Berryhill and Williams will be able to participate in offseason and preseason activities, including preseason games.

☆ Athletics acquire land for Las Vegas ballpark
▼ + stars: | 2023-04-20 | by ( ) www.reuters.com time to read: +2 min

Athletics president Dave Kaval said the team was pushing ahead with plans for a new stadium in Las Vegas after the process to build a waterfront ballpark in Oakland stalled. "We have a pact in Las Vegas that we think can work and has the support from the league, so we are really putting all our focus in Las Vegas and the efforts there." MLB is the latest major sport league eager to get in on the Las Vegas action. "In 2021, given the continued lack of progress, MLB instructed the A's to explore a parallel path plan with Las Vegas. "We support the A’s turning their focus on Las Vegas and look forward to them bringing finality to this process by the end of the year."

[1/3] Las Vegas Grand Prix, Inc. CEO Renee Wilm and Terry Miller of Miller Project Management give a tour of the Las Vegas Grand Prix paddock construction site, in Paradise, Nevada, U.S., March 3, 2023. "We think this is going to the biggest sports and entertainment event of the year," Renee Wilm, the CEO of the Las Vegas Grand Prix, told Reuters. "There is no better way for Las Vegas to draw the attention of our international customers than through Formula One," Steve Hill, CEO of Las Vegas Convention and Visitors Authority, told Reuters. JUST THE BEGINNINGAnd the Las Vegas sports bonanza won't stop at the F1 finish line. Reporting by Rory Carroll in Las Vegas Editing by Christian RadnedgeOur Standards: The Thomson Reuters Trust Principles.

☆ Another 55 amateur players join concussion lawsuit
▼ + stars: | 2023-03-14 | by ( Lori Ewing | ) www.reuters.com time to read: +4 min

MANCHESTER, England, March 14 (Reuters) - Another 55 amateur rugby players who are suffering from neurological impairments joined the growing list of claimants in a class-action concussion lawsuit on Monday, claiming that the sport's governing bodies failed to take reasonable action to protect them. "The players we represent love the game," Rylands Garth said in a statement. "(CTE) is a cruel and progressive degenerative disease of the brain found in many players of contact sports leading to repetitive brain trauma," they said. World Rugby pointed to studies in France and South Africa that showed positive advancements in terms of player safety and overall game experience. In 2019, the NHL paid $18.49 million to settle a concussion lawsuit brought by more than 100 players.

☆ Jaguars' Ridley reinstated after suspension for gambling
▼ + stars: | 2023-03-06 | by ( ) www.reuters.com time to read: +1 min

March 6 (Reuters) - Jacksonville Jaguars wide receiver Calvin Ridley has been fully reinstated after serving one year of an indefinite suspension for violating the National Football League's gambling policy, the NFL said on Monday. The former first-round pick is eligible to participate in all team activities, effective immediately, the NFL said. Gambling is considered one of the most egregious offenses a player can commit in the NFL. The Jaguars said in a statement that they expect Ridley to participate in their off-season program in April. "We look forward to building a relationship with Calvin as both an individual and as a player," the team said.

☆ Ratcliffe's INEOS confirm bid for Manchester United
▼ + stars: | 2023-02-18 | by ( ) www.reuters.com time to read: +3 min

Feb 18 (Reuters) - Manchester United have received a bid from Jim Ratcliffe's company INEOS for "majority ownership" of the Premier League club, the chemical firm confirmed on Saturday, adding that it would look implement a fan-centred approach. British billionaire Ratcliffe, a life-long United fan and founder of INEOS, has previously openly expressed his interest in buying the Old Trafford club. "We would see our role as the long-term custodians of Manchester United on behalf of the fans and the wider community," INEOS said in a statement. "We are ambitious and highly competitive and would want to invest in Manchester United to make them the number one club in the world once again." "We want a Manchester United anchored in its proud history and roots in the North-West of England, putting the Manchester back into Manchester United and clearly focusing on winning the Champions League," the statement said.

☆ Down-to-the-wire Super Bowl draws game's second-largest audience, Nielsen says
▼ + stars: | 2023-02-14 | by ( Lisa Richwine | ) www.reuters.com time to read: +1 min

Nielsen's figure includes people who watched on the Fox or Fox Deportes TV networks (FOXA.O) or streamed the game on Fox digital properties or NFL+. Football - NFL - Super Bowl LVII - Half-Time Show - State Farm Stadium, Glendale, Arizona, United States - February 12, 2023 Rihanna performs during the halftime show REUTERS/Caitlin O'haraThe Super Bowl draws the biggest audience on U.S. television each year. The most-watched Super Bowl took place in 2015, when an average of 114.8 million people watched the New England Patriots defeat the Seattle Seahawks. Viewership rose roughly 11% from last year, when Nielsen reported an audience of 101 million people. Fox said the audience increased during the halftime show starring pop and R&B superstar Rihanna, averaging 118 million people on TV and digital platforms.

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